When it comes to planning an event, there's a lot of creativity involved. However, if you’re like most people, you'll think the word “creative” is only limited to a chosen few and therefore will shy away from doing something amazing.
Good news is, creativity lives inside everyone!
The difference lies in the tools you use to express your creativity and the mediums in which you do so.
When it comes to working with our clients, our job is to assist with the design and execute the work. Majority of the part involves playing with the 7 design elements; which are colour, texture, line, shape, value, size and space.
Here's a brief explanation of each element:
Colour is used to generate emotions, define importance, create visual interest and more.
Texture relates to the surface of an object, whether it is the look or feel of it.
A line is a mark between two points. There are various types of lines, from straight, squiggly to curve and etc. Lines can be used for a range of purposes such as connecting contents to one another, create patterns or direction.
Shapes such as triangles, circles, squares and rectangles can be used to attract attention or break up patterns.
Value is how light or dark an area looks and by using value, it can create depth and light or pattern, to lead the eye or to emphasise a certain area.
Use size to define importance, create visual interest or attract attention.
Space is the area around or between elements in a design. It can be used to separate or group information. Use it effectively to give your eye a rest, define importance or lead the eye through a design.
So next time when you are planning an event and struggle for ideas or think you are not creative enough, remind yourself of these three steps:
1. Believe you are creative
2. Embrace the process
3. Remember to have fun!
Alternatively, if you have any feedback for us on how we can improve, please don't hesitate to contact us. We would love to hear from you!
Puff & Pop Xx